Juiyway Culture: The Strategic Heartbeat that Drives Us

We aspire to unify the global payment experience for the African market. Achieving this vision demands a deep sense of unity, built on a core set of values—our culture.

Our culture is not just a set of values; it’s the strategic foundation upon which we make every decision. It's what grounds us and keeps us focused, even in times of uncertainty. Our culture is the lifeblood that’s propelled us forward and which we return to as a guide when in doubt.

What is at the heart of the Juicyway team?

We define ourselves through our shared values of love, curiosity, humor, ownership, decisiveness, transparency, and excellence. These are the qualities we celebrate in our team and the ones we look for in anyone who joins us.

At the heart of Juicyway are our people, and at the heart of our people are our values

❤️ Love

Love is at the core of everything we do. We believe that to solve a problem, especially one as complex and deeply entrenched as the global payments system, you must be passionate about it. That’s where love comes in. Love gives us the energy to tackle seemingly insurmountable challenges, especially those that others might shy away from.

At Juicyway, love isn’t just a feeling—it’s the fire that keeps us going when the road gets tough. We are obsessed with improving lives, especially for Africans and the diaspora, who face a fragmented and politicized financial landscape. Love is our fuel to drive change, and it guides us in everything from product development to customer interactions.

Love sparks curiosity.

💡 Curiosity

Curiosity drives innovation at Juicyway. We believe that the next big leap in product excellence will be found in the mind of someone who asks, “Why not?” Curiosity compels us to venture into the unknown and explore new possibilities.

Here, we encourage a spirit of discovery and the relentless pursuit of answers. Curiosity opens doors and helps us question the status quo, leading to better solutions and, ultimately, better outcomes for our users.

Curiosity makes you ask a lot of questions—don’t take yourself too seriously.

😂 Humor

Humor is an essential part of our culture. At Juice, we believe in creating a positive and enjoyable work environment. Laughter helps us navigate stress, foster creativity, and keep a sense of perspective, even when things get challenging.

By encouraging humor, we create a space where people feel free to be themselves. We know that a lighthearted approach can lead to stronger collaboration and greater productivity.

Laughter is the best medicine. Make people laugh, own the room, own situations.

👩🏼‍🚒 Ownership

Ownership is the backbone of trust at Juicyway. We believe in taking responsibility and treating every decision as if the outcome depends on us individually—because it often does. Ownership isn't about going it alone, though. We are a pack, working together toward shared goals.

When we take ownership, we also take risks. We believe in each other’s abilities and contribute our best, no matter how difficult the challenge. This sense of ownership fosters pride in our work and strengthens the foundation of our company.

Owners take risks nobody else will.

⚠️ Decisiveness

In a world full of uncertainties, we believe in the power of decisive action. At Juice, we take calculated risks, knowing that bold decisions are often what set successful companies apart.

We hire people who are comfortable making tough choices, even when the path ahead isn’t crystal clear. We trust our team to act with noble intentions and to take action, knowing that every decision is an opportunity to grow—whether we succeed or fail.

When you take risks, show your workings.

🪞 Transparency

Transparency is the foundation of trust at Juice. It’s about being open, honest, and accountable in everything we do. Whether with our team, customers, or stakeholders, we believe that transparency fosters collaboration and confidence.

We strive to create an environment where every voice is heard and valued, and where clear expectations help everyone thrive. Our transparency extends to our customers as well. We’re committed to clear communication about our products and services, empowering them to make informed decisions.

Transparency subjects you to scrutiny—show up with your best self.

💧 Excellence

At Juicyway, we don’t just aim for success—we aim for excellence. We believe that paying attention to the smallest details and holding ourselves to the highest standards will set us apart from the competition.

Excellence means we’re always looking for ways to improve, innovate, and refine our processes. By setting the bar high, we not only challenge ourselves but also inspire others in our industry to follow suit.

May the best fighter win.

Since the early days of Juice (now Juicyway), we have been powered by love, driven by curiosity, and supported by a culture of ownership, transparency, decisiveness, and excellence. This culture is what keeps us moving forward and defines who we are, both to ourselves and to the world. We hope that when people see or interact with Juicyway, they recognize our values—and that’s how we know we’re on the right track.